October 22, 2017

CHICAGO — Chevrolet will offer Redline special-edition trim on nine of its vehicles.

Redline, featuring black wheels with red hash marks and blacked-out nameplates, Chevy logos and grilles, is the largest cross-brand special edition ever offered by Chevrolet, the General Motors brand said. It was set to unveil the special-edition vehicles at the Chicago auto show today.

Models with Redline options will include the Malibu LT, Traverse Premier and the Silverado Double Cab LT Z71.

The Redline special edition made its debut at the 2015 SEMA show in Las Vegas.

“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet, in a statement. The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models.”

Chevrolet said the Redline would first be available for purchase on the Silverado, and orders can be taken at Chevy dealerships now. Each of the models with Redline editions will be made available by the end of the year. Pricing is not available, a Chevrolet spokesman said.

Sweeney said the Redline special-edition lineup could prove to be a boon for dealers.

“Since the introductions of special editions on vehicles like the Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row,” he said.

Other vehicles with available Redline trim will be the Cruze sedan and hatchback, Camaro, Trax, Equinox and Colorado.

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