Grammy-award winning singer and songwriter Alicia Keys is partnering up with beauty brand e.l.f. Beauty to launch her own skin care collection. The dermatologist-developed, cruelty-free products will launch in 2021.
In a statement, e.l.f. Beauty described the line as “an inclusive point of view, an authentic voice, and a line of skin-loving, dermatologist-developed, cruelty-free products. The lifestyle beauty brand aims to bring new meaning to beauty by honoring ritual in our daily life and practicing intention in every action.”
“Alicia is not just an icon, she is an inspiration. Her perspective on beauty is soulful and timeless. Together we are painting the highest vision to blaze a new trail in beauty,” adds Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty and President of the New Lifestyle Beauty Brand with Alicia Keys. “Alicia inspires millions of people everyday. And now, more than ever, the world is craving a vision that is more than skin deep.”
39-year-old Keys is having a busy year. In addition to announcing the new e.lf. Beauty collaboration, Keys will also be joining the Netflix family, producing a new romcom starring Christina Milian.